The Secret Word

There's a secret word that I have been using for many years now in all of the page titles that I have written. It does not seem to matter what precedes this word, as long as the word appears as the last word in the title text.

Remember that some visitors to your site only surf by looking at page titles, and they have the descriptions turned off.

So what is this magic word?

It is the word, "Sale" because anybody who clicks on that link has one thing in mind - they want to buy what you have to offer. Without this word, who knows what you want them to do? Do you want a lot of people to click for information? Or, do you want them to buy something?

I understand that the word is meaningless to a marketing person who understands that everything is for sale, but how do you communicate this fact to a surfer?

It is amazing to me how many times the word "sale" or "sales" appear in the strings that people use to find my pages, and it is even more amazing that many of my visitors do not include this word, but they will click on the link to a page that has this word, and from there, it is strictly a matter of getting them to convert...