Misspellings...

The search engines used to look at the keywords META tag exclusively to see what keywords were included, and then they would base their  decision on what pages to put in the Top Ten. But that day is no more, so now it is crucial that a page includes the misspelled words visibly on the page for the end user to see.

The easiest way that I know of is to include a sentence somewhere on the page (and it can be below the fold) that talks about the various misspellings of the correct term. This can be a little bit tricky when there are a lot of ways to spell a word, particularly if it is a trade name that some rocket scientist spent a great deal of time inventing, but it can be done, and I always include the misspelled words in the keywords meta tag for extra measure. 

The key is to make it as natural a read as possible so your visitors do not get chased away by bad grammar or spelling errors... 

The world is changing...

Oh my, how quickly the world changes. It seems like only yesterday that I was sitting on top of it, and now...

Yahoo has dramatically changed their UI, although the vertical list on the left hand side of the screen now seems to be old-hat. Google has changed their UI, but nobody seems to notice or remark on it, but when you login, now the various tools are no longer presented in a single, tall list, but instead are spread out all over the screen. And MSN - I like the new pictures with the four squares that pop up, but that is not going to make me change my search habits, so when I want to find something, I will start with Google, then Yahoo, and then finally MSN Search (or is it Live search?) but only as a last resort... 

And I missed blogging throughout the entire Holidays...